Apex Hides The Hurt by Colson Whitehead


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This New York Times Notable Book from the #1 New York Times bestselling author of The Underground Railroad is a brisk comic tour de force about identity history and the adhesive bandage industry. The town of Winthrop has decided it needs a new name. The resident software millionaire wants to call it New Prospera; the mayor wants to return to the original choice of the founding black settlers; and the town’s aristocracy sees no reason to change the name at all. What they need they realize is a nomenclature consultant. And it turns out the consultant needs them. But in a culture overwhelmed by marketing the name is everything and our hero’s efforts may result in not just a new name for the town but a new and subtler truth about it as well.

Additional information

Weight 208 g
Dimensions 198 × 130 × 17 mm